About

Some businesses begin with careful consideration, penetrating market research and a well-crafted business plan.

Train-ee started on a whim.

Well—less a whim than a spur of the moment decision to a answer a cry in the ExpressionEngine support forums for a complete step by step series of tutorials for an entire site implementation on ExpressionEngine.

I began that series on Boyink.com, and six months and 17 chapters later it was the most popular content I’d ever published on the web.  Once done I began getting requests for compiling the series into a downloadable eBook and so I sat down one Saturday morning thinking I’d knock that out in a few hours.  It ended up taking at least 60 hours to edit the formatting and round out the content to where I felt it was a presentable book.  Between that time investment and the value I felt it had I decided that I should charge for it.  Boyink.com was already sort of a mish-mash of business and personal content and I didn’t want to further confuse it, so a more targeted domain and site made sense. 

And hence was born Train-ee.com.

So here’s the basic idea of Train-ee.com—I’ll develop resources that will help you learn ExpressionEngine.  These resources will be in a variety of forms to accomodate different learning styles.  I love EE as a product and always enjoy talking about it, demonstrating it, and helping people learn how to be productive and successful with it.

However - like all of you I need to make a living. 

Developing high-quality content takes a lot of time—time that I could be spending doing ExpressionEngine projects for clients.  In order for me to be confident that I can continue to create EE learning resources, Train-ee needs to provide a source of income.  There are only two ways to do that - advertise, or charge for content.

I won’t promise the site will never have ads, but from a user experience and site design point of view I don’t like the idea of ads cluttering up the site.  With this new design of Train-ee I’m hoping it can serve not only as a platform for teaching about EE, but also as an example of a well-implemented, nicely designed and attractive site based on EE.  Advertisements just don’t fit into that vision.

So - while Train-ee will always have a large amount of free content, I also need to charge for some of it. So far this model has worked very well - and I’ve yet to have anyone, after making a purchase, contact me and say they weren’t happy with what they got for their money. 

As a working web professional I understand the value of your time.  My goal with all Train-ee content is to help you plan, produce and deliver an EE-based site in less time and with better results than you would have otherwise—thereby justfying your purchase here on the site.

Bringing you that ExpressionEngine lightbulb moment.

Unless otherwise stated all content is © Michael Boyink of Train-ee.com & Boyink Interactive. Please don't steal - I've got kids to feed...